About Us


Making Magic Together

Established 35 years ago, we are proud and excited to introduce the globally recognised TRUE Fitness brand to Ireland in collaboration with TRUE Fitness USA.

We want to help you create a little magic at your club !

Our Services


Turnkey Design


Total Refit


Unique leasing opportunity and payment terms


Proven marketing campaigns for relaunch


Complete after sales and service packages


Extended warranties

Our Equipment

Our History

Frank Trulaske, founder and CEO of TRUE, has had the same simple philosophy of delivering superior products, service and support for over 34 years. Today, TRUE® is the global leader in premium equipment for the commercial and home markets. Our goal is to be the leader in technology, innovation, performance, safety and style.

The proud manufacturing traditions of quality and the culture of innovation at TRUE has given rise to a full line of truly extraordinary treadmills, indoor cycles, elliptical cross-trainers and other fitness equipment.

Innovation across the full product line has made TRUE successful and is a trademark of the TRUE heritage. TRUE’s patented Heart Rate Control® technology is just one of the remarkable ways we deliver simple and superior performance every user can enjoy, and most importantly, use to achieve personal health and fitness goals.

TRUE strives to build fitness equipment biomechanically correct and orthopedically comfortable. Whether it is the mesh seat in the recumbent bike, the Soft Step® in the elliptical cross-trainers or the Soft System® in our treadmills, we deliver the best.

Our goal is not to sell the most cardio products in the world, but to deliver the world’s best premium equipment for our customers’ health and fitness solutions.

Become a part of the TRUE experience.


Tel:016670185 | Mob: 086 285 5320

Email: info@artoffitness.ie